How To Stand Out In A Crowded Niche with John Williams

Marketing & BrandingSales & Launching
Written By Rachel Davis Humphries
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Show Notes

As an online business owner, you’re faced with many challenges including a crowded marketplace, racing to the bottom competing on price, having your funnels copy and pasted and used by other companies, and much more. What to learn how to stand out from the crowd with a unique offer, join the 1%, and avoid the commoditization trap?

My guest today will help you do all of those things and more! John is the Founder of The Ideas Lab and has written 3 bestselling books translated into 10 languages. “F**k Work Let's Play” was recently chosen as WHSmith business book of the month.

We discuss how to find your super niche, how to avoid being a scanner, feeding your cash cow, and so much more to make you the go-to solution in your space.

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TIMESTAMPS

  • (1:18) My Guest Today is John Williams of The Ideas Lab

  • (2:13) Why People Struggle to Stand Out

  • (6:03) Defining Super Niche and Photographer Example

  • (11:07) What is a Scanner and Why You’re Not Missing Out

  • (13:15) Feeding the Cash Cow

  • (14:18) How John Stands Out in the Marketplace

  • (23:35) Specializing in Media Asset Management and Identifying Trends

  • (29:57) Sales Funnel Expert Niche Example

  • (33:44) John’s 7 Steps to Making More Money in Your Business

Episode Transcript

ABOUT THE Speakers

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John Williams
John Williams

John Williams is on a mission to help people create a business they love. He is author of 3 books and founder of The Ideas Lab, the company that has helped thousands of people over the last 15 years to find something they love and turn it into a business. His favourite work is helping clients find the creative twist that helps them stand out and using smart marketing to make more from the work they love doing.

Free Resource: 7 Steps To Quickly Make More From Work You Love Doing

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Vernon Foster
Vernon Foster

Author, podcaster, and Sommelier of video marketing. My first foray into online business was back in 2014 when I started my done-for-you podcast agency. Since that time I’ve worked behind the scenes hundreds of successful podcast launches, helped grow the 3rd largest podcast startup, and hosted 5 of my own shows. These days you can find me helping the world’s smartest business owners grow with video.

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Episode Resources

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If you would like to ask the OBO Team or one of our guests a question about your online business, send us an email to podcast@onlinebusinessowner.com (include your name, location, what you do, and your question.)

If you enjoy this episode, please don’t forget to rate, subscribe, and review!

Rachel Davis Humphries

Since 2016, I’ve provided elevated brand and web design for small businesses and entrepreneurs from my studio here in Charlotte, North Carolina. My mission is to breathe new life into your brand using my years of experience and intimate knowledge of the online service space, and then to empower you with the tools and knowledge you need to quickly, easily, and affordably maintain it as your business continues to grow.

https://www.davishumphries.com
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